If the size of an artist’s audience is any gauge
of their success, then it is safe to say, Renée Snyder is a megastar.
For nearly two decades, millions of television viewers in America and
other countries have heard her sweet and compelling voice. Nearly every
day; for every hour; in nearly every city somewhere in the world, Renée’s
voice rings loud and clear in homes and car radios around the globe.
There is only one problem: none of these listeners have any idea who
Renée Snyder is, and she doesn’t consider the music they’re
listening to as an example of her own artistic expression. This is because
Renée, (along with her husband, Craig) owns and operates one of
the most successful music agencies in today’s highly competitive
international advertising industry. Their music, many featuring Snyder’s
unique voice, have been featured in hundreds of award winning TV and
radio commercials produced for such corporate giants as American Express,
IBM, Jaguar, Mercedes, Bank of America, Saturn and many others. The duo
have won multiple ADDY and Clio Awards for their work over the last two
decades.
An accomplished musician, a successful businesswoman, with a son and
daughter; a solid, happy marriage and a lucrative lifestyle, it would
appear that Snyder had done it all, and now, had it all.
Not so.
By the time she had reached her mid 40’s, she was swept up in
a whirlwind of self-realization. “I knew that I had been living
exactly the way many women in my generation had been expected to live.
We were all kind of lost between The Donna Reed Show and Ms Magazine.
I raised two great kids, been supportive of my husband and his career
and then, later on, started a successful business with him. Many of the
traditional values were things I believed in. However, now I discovered
a whole creative side of me that had been completely repressed. I decided
that it was time to be recognized for my talents and I could finally
devote the time I needed to do something creative for myself.”
For Renée Snyder, it all came pouring out through a collection
of her own reflective and introspective music.
Today, a few years later, Renée is now about to embark on a new
career opportunity, performer and recording artist. With the release
of her own debut album, Once In A Lifetime, Renée Snyder
is finally embracing another side of her creative expression, one that
is more personal than the countless ad jingles and corporate themes.
Says Snyder, “This album is my honest attempt to transform my life
into a form of artistic expression that can be enjoyed by all music fans.
Singing has always been my passion, but I wanted to record material that
was longer than the 30 and 60 second music beds I did for the advertising
projects we developed. That’s why I had to create and release Once
In A Lifetime.”
Once In A Lifetime is a testament of true stories and life
lessons as told by a woman who has lived a full and interesting life. "By
the time I started writing these songs, I had a lot to write about and
a lot of experience from being in the music industry."
To make the recording, Renée looked to her husband’s musical
genius as a producer and arranger. A world class guitarist for the likes
of Elton John, Roberta Flack and Diana Ross, Craig and Renée enlisted
some of New York’s top musicians for the sessions, including Eric
Weisberg/Steel Guitar (Art Garfunkel, Bob Dylan), Mark Egan/bass (Pat
Metheny, Joan Osborne), Shawn Pelton/drums (Saturday Night Live Band,
Sheryl Crow), Kevin Bents/keyboard and guitar (Jewel, Donald Fagen),
and Barry Miles/keyboard (Roberta Flack, Al DiMeola).
“Once In A Lifetime is another chapter in what has thus
far been a life that has been very interesting and very rewarding. There
have been peaks and valleys, as with everyone, but I tried to learn from
my experiences, and in the end, was able to put it in this form of musical
expression. This is my story." |